Renewed vigour and a strong foundation for future market activities Koenig & Bauer strengthens market presence in Vietnam

  • Successful participation in the Print & Pack trade fair
  • Roadshow reaches out to almost 100 companies
  • Modern printing technologies already in use
  • Branch office opening in Hanoi

Kelly Tam, general manager of HH Dream Printing, offered important user insights at the roadshow event in Hanoi (1)

Koenig & Bauer recently underlined its commitment to the Vietnamese market with its participation in the Print & Pack 2022 trade fair in Ho Chi Minh City, and with a dedicated roadshow. The scale of the two events reflects the strong growth of the local industry, which is characterised by an increasing number of international players. There are around 2,000 printing and packaging businesses in the country, among them companies from all over the world that have chosen to invest in Vietnam. Trade volumes and the national economy are expanding rapidly.

Koenig & Bauer’s objectives are to tap into the Vietnamese market, which is enjoying a post-pandemic boom, and to establish a strong foundation for future market activities. Over the past two years, considerable progress has been achieved – primarily through the group’s Chinese subsidiary – in the provision of modern machinery and technologies, alongside professional services, to support printing and packaging companies in Vietnam. 

The guests in Hanoi were eager to learn more about modern printing technologies from Koenig & Bauer (2)

Roadshow linking both ends of the country

At events held in Hanoi and Binh Duong, Koenig & Bauer presented future-oriented technologies and state-of-the-art equipment for print production and subsequent conversion to representatives of almost 100 printing companies. At the first event, HH Dream Printing, a joint venture founded by the Hong Kong-based Hung Hing Printing Group, was able to confirm its credentials as one of the leading companies in the local packaging and print industry. HH Dream Printing is primarily active in the field of toy packaging. Hung Hing has installed six medium- and large-format Rapida presses with related equipment since 2017 in order to boost its production capacities and efficiency. One of these modern presses is already in use in Vietnam, and a further installation is to follow in 2023.

The speakers in Binh Duong included Nguyen Van Dong, president of the Vietnam Printing Association… (3)

The second roadshow event took place at the end of December and was hosted by the print company Lập Thịnh in Binh Duong in the south of Vietnam. A six-colour Rapida 105 with inline coating facilities will be increasing the production capacities here in the near future. Both events served to boost the profile of Koenig & Bauer as a press manufacturer and partner. The visitors were especially impressed by the cooperation with the two local printing companies. 

… and Nguyen Ngoc Sang, president of the Vietnam Packaging Association (4)

New branch office to offer comprehensive service

One item of good news announced during the roadshow was that Koenig & Bauer is in the final stages of opening a branch office in Hanoi. Establishing this office will help strengthen the company’s local presence, and will enable the provision of even more comprehensive and diverse services in future. It is hoped that a local representation will lend new impetus to the Vietnamese print industry by ensuring direct access to a first-class portfolio of products and services.

The two Vietnamese trade associations representing the printing and packaging industries have welcomed the initiative and promised their support for the planned opening of an office and service centre for both the northern and southern regions of Vietnam.

Group photo with all roadshow participants during the visit to Lập Thịnh (5)


Martin Dänhardt
Marketing & Communications

Friedrich-List-Straße 47
01445 Radebeul

T: +49 351 833-2580

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