In order to be successful as a company over 200 years, it is necessary and important to constantly develop and respond to current events and requirements. Pioneering spirit is part of Koenig & Bauer's DNA. And pioneering spirit is also what guided us in defining our strategy. A strategy that provides answers to the pressing questions of our customers and the complex dynamics of megatrends: Exceeding Print.
As the name suggests, this strategy goes far beyond the topic of "printing" – and it has to. Because we are in a time of complex change. It is important for us to actively shape and manage change. In order to meet the multitude of demands from our customers, we have decided to focus our strategy on the three megatrends that will have the greatest impact on our industry: Digitalisation, Sustainability and Modularity.