Koenig & Bauer Presents Comprehensive Solutions for Packaging Production at Print4All in Milan

• End-to-end solution provider for packaging production
• Live production of the Omega Allpro 55 demonstrated at high belt speeds and high output
• Corrugated cardboard expertise presented at the Corrugated Experience Hub
• Versatile solutions for packaging printing in CI flexo and webfed digital printing
• Introduction of innovative technologies for brand and product protection
• Strong demand and positive business closures during the trade fair due to established reputation in the Italian market, boosted by state investment incentives

With the innovative technologies from Koenig & Bauer Vision & Protection, visitors were able to gain an insight into how packaging becomes intelligent value carriers. The focus was on innovative product protection solutions that can be seamlessly integrated into the printing process to protect brands from counterfeiting and strengthen customer loyalty. The technologies presented included Stegano, a method that invisibly conceals data in the artwork or varnish and can be checked via a smartphone app, as well as Ovjera for clear product identification and Daktylo for the unique characterisation of individual features. These non-invasive and sustainable solutions offer multi-layered security without changing the optical appearance and open up new business models for printing units as security experts.

The forward-looking initiative 'Protected at Print' was also presented at the fair. It aims to return value creation to printing companies. Participation in this initiative enables printing companies to significantly expand their business models by offering their customers state-of-the-art, non-invasive product protection solutions. Thanks to the industry-wide concept, printing companies of all sizes can take their business model to a new level and thus gain independence from third-party suppliers for consumables. Above all, they thereby create inherent value by integrating product protection directly at the point of printing, thus freeing themselves from a mere integration or assembly function within the packaging industry.

Both presentation areas experienced strong demand and an extremely positive response from trade visitors. Koenig & Bauer's excellent reputation in Italy plays a decisive role here, which, in addition to decades of trusting cooperation with users, is shaped by Koenig & Bauer Celmacch's own production site in Desenzano del Garda.

Among the long-standing Rapida users who opted for the latest technology directly at Print4All was Grafica Artistica Meridionale (G.A.M.) from Salerno. The company ordered a Rapida 106 with eight printing units and a coating tower, which will be installed in October. At the same time, G.A.M. spontaneously took over the Omega Allpro 55 directly from the exhibition stand into its own production.

Furthermore, various packaging companies purchased two medium-format and one large-format Rapida at the trade fair. The attractive investment incentives of state-funded programmes, such as the Italian economic promotion programme PNRR relaunched in January 2025, contributed to the positive trade fair result. This programme, based on European funds, already led to an exceptional order intake of over 50 million euros from Italy in the first few months of this year.

The high interest of printing professionals, interesting discussions, and contacts suggest further orders in the context of post-fair business.