Expanding capabilities into new markets
Challenge
For nearly 70 years, Meredith-Webb's phenomenal growth has been supported by experienced craftsmen and dedicated industry professionals. Complex multi-dimensional specialty pieces are produced at its North Carolina facility with speed and efficiency. When customers began asking for work larger than the current Koenig & Bauer large format presses, Meredith-Webb was challenged to find a new super large press with the capability of printing displays, packaging, point-of-sale purchase signage and heat-transferred materials up to 81 inches.
Solution
After experiencing the quality and productivity of three previous Koenig & Bauer presses, Kelly and Travers Webb made the tactical decision to move into large format POP and retail signage capabilities with a new Rapida 205 81-inch press. This one-of-a-kind press delivers a highly effective single source solution for Meredith-Webb customers. It has broadened the firm's capabilities to attract new business; provided critical speed-to-market; and allowed them to deliver quality and efficiency to its valued customers and provide them with an extra-large sheet to develop marketing and branding concepts.
Benefit
The Burlington, NC facility is now operating its super large format Rapida 205 alongside three additional new printing presses from Koenig & Bauer, all installed in the past five years. With this press's firepower, Meredith-Webb is able to capitalize on opportunities with customers that demand large format products, provide more value and innovation, and expand into new lucrative markets. Meredith-Webb is now dominating a unique position in which it can produce extra large format, high-quality products in a highly cost-efficient manner using extensive automation to deliver short makeready smaller jobs.
