The best of two worlds
The VariJET 106 combines the strengths of digital inkjet with those of classic offset printing and inline finishing. Coating, cold foil transfer and printing before the inkjet unit, coating, printing and die-cutting thereafter – all processes can be integrated flexibly to match your individual job structure. It is this unique flexibility which defines the VariJET 106 as the most productive and most cost-efficient hybrid printing system on the emerging market for digital packaging printing.
New challenges for the packaging market
Only a tiny percentage of all packaging products retain their design for more than a year. There is no halting the trend to an increasing number of different folding cartons for identical products. Selling thrives on targeted, sometimes fast-moving campaigns, and the packaging is the only medium for communication between the product and the customer.
Whatever needs to be added to the packaging design – for example details of a competition, a photo of the local football champions or branding for a supermarket around the corner – even short runs can be realised highly economically with the VariJET 106. Add in the personalisation and individualisation options, and your customers can be offered print products with unique levels of finishing.
New fields of business
At the same time, the VariJET 106 presents you and your customers with a whole host of new opportunities, for example infotainment packaging which links consumers with the virtual realms of the Internet, or folding carton designs with local references or for different distribution channels within one and same Region.
The production of seasonal or target-group-specific packaging variants is one of your simplest exercises with the VariJET 106. There are practically no limits to the creative possibilities. And you are ready to realise the packaging designer's innovative ideas.