Stefano Squarcina in office at Koenig & Bauer since the start of the yearNew sales and marketing director at KBA-Flexotecnica

  • Growth market flexo print
  • Fruitful cooperation with Digital & Web
  • New service offers
  • Webshop available from April    

Stefano Squarcina is the new sales and marketing director at Flexotecnica (1)
Stefano Squarcina, who has worked with considerable success in various segments of the packaging market over the past years, has been appointed sales and marketing director at KBA-Flexotecnica. With this latest expansion of its sales capacities, the Koenig & Bauer Group has added further momentum to its declared course of sustainable growth on the market for flexible packaging. “KBA-Flexotecnica holds enormous potential. We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a very modern and comprehensive product portfolio,” says Stefano Squarcina.

The cooperation between the group business units Flexotecnica and Digital & Web Solutions was intensified further last year. Koenig & Bauer executive board member Christoph Müller: “We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.” 

Service 4.0 with AR-DataGlass: Audio-visual support places a factory specialist at the technician’s side (2)

Augmented reality and new service offers

Many services which are already being successfully realised on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, for example, enables faults to be identified and rectified even faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support. The real and virtual worlds blend into one, and intervention times are reduced significantly. “Flexotecnica is also introducing the very successful concept of modular service contracts to enable our customers to tailor services to their individual needs,” says Christoph Müller. Another pending milestone is the opening of a webshop for KBA-Flexotecnica in April this year. 


Henning Düber
Marketing & Communications

Friedrich-Koenig-Straße 4
97080 Würzburg

T: +49 931 909-4039

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